Description
What You’ll Learn
This course will help you understand why the industry a firm operates in is crucial for company analysis. Most importantly, you will:
- Examine the key factors for industry analysis
- Use the industry life cycle model
- Analyze the factors that drive industry competition, also known as Michael Porter’s five forces
- Explore the approaches to identifying similar companies
- Describe the effects of industry concentration, barriers to entry, industry capacity, and market share stability on pricing power and price competition
- Learn the factors that influence individual companies
