Description
What You’ll Learn
The Marketing Strategy course gives you a top-level view of how successful organizations approach their marketing efforts. It covers in detail all frameworks included in MBA courses and equips you with the tools to become a successful marketing professional. After completing the online Marketing Strategy course, you will be able to understand the key marketing activities and the core building blocks of a successful strategy.
- Understand how your product creates value for customers
- Define and execute a marketing strategy
- Make product, pricing, place, and promotion decisions that are in sync with your global marketing strategy
- Learn how to define a coherent and successful marketing mix
- Grow customer lifetime value by leveraging customer-centric marketing
- Navigate your marketing strategy successfully in the long run
