Description
Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you’ll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You’ll journey through defining the bottle’s unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you’ll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
- Define the Copy’s Purpose and Target Audience
- Generate Audience Insights with Refined Prompts
- Craft the Headline and Opening Lines
- Build out Body Copy and Refine Voice & Tone
- Refine Copy to Avoid AI Detectors
