Description
In this specialization, you will analyze the fashion business and how it must evolve into a more inclusive, diverse, and equitable manifestation of itself. You’ll explore the “slow fashion” movement, the historical underpinnings of the current fashion system, and imperatives for a more holistic, sustainable future. You’ll look at the design process from the perspective of analytical and statistical trend forecasting and how to bring new strategies and technologies into your design approach, all while maintaining an awareness of social movements and cultural shifts. And finally, you’ll learn how fashion retail can create memorable, immersive, and innovative experiences that help you and your brand stay relevant in an age of increasing competition and shifting consumer models.
The courses in this specialization bring together a dynamic group of Parsons faculty and leading industry experts who will share their real world experiences and guide you through the knowledge you need to advance your career.
Each course in this specialization is capped with an immersive project where you’ll turn your passion to become a future business leader into a proposed strategy for addressing the challenges in today’s fashion industry. For each project, you will be expected to prepare and present a plan for how you would leverage innovations in technology, design, and retail channels in order to solve a critical issue in the current fashion system.By the end of the specialization, you will be able to:• Research and innovate a strategy for a holistic approach to fashion design.• Develop a fashion brand strategy that is inclusive and relevant to today’s consumer and encompasses best practices for sustainability.• Design a contemporary retailing strategy that considers customer experience, omnichannel engagement, operational logistics, and merchandising.
